4) Helps tourist learn
As Benjamin Franklin has famously said, “Tell me and I forget, teach me and I may remember, involve me and I learn”, it is crucial to engage your audience and facilitate their learning. Simply informing them of the facts is boring. Encourage conversation, demonstrate enthusiasm, ask questions, answer questions, and identify any tools that may help your guests learn better. For example, that tool could be a visual aid such as a photo, a take-away pamphlet with information about the site or an email after the tour listing everything the visitor saw or ate on the tour.