Among the pioneer scholars in recognizing the potential of communication in playing a crucial role in the national development of the so-designated Third World countries, Wilbur Schramm, occasionally referred to as the father of communication studies, argues that a development communication system needed to be established in those nations and an inter-connected arrangement of economic development, education, urbanization, and communication development would be necessary to achieve the objective of securing a sound development communication system. Although his bullet theory of communication and trickle-down development had only limited success in the developing countries, his basic thesis, that we must amass knowledge, phase information, and extensively and rapidly transmit information in order for development to take place, is valid and applicable to development efforts in general.