To spur campbell’s managers and give them something to shoot for in rejuvenating the company’s performance Johnson set financial objectives of 20 percent earnings
Growth 20 percent return on equity and 20 percent cash return on assets; ‘I used to say if perfect human vision is 20-20 that perfect business vision is 20-20-20, which was shorthand for earnings erturn and cash’ this was followed by the establishment of four corporate-level strategic principles to guide the creation of business and functional strategies in each divisional unit;