CAPABILITIES Globalizing Production Marketing Fighting counterfeit products COST STRUCTURE Production related costs PARTNERS Raw material suppliers Local partnerships (no franchise) Known personalities Model agencies THE PRESENT (1997-...) KEY RESOURCES Know-how Staff Material REVENUE MODEL Sale of goods DISTRIBUTION CHANNELS Limited number of stores Global campaigns Magazines louisvuitton.com CUSTOMER RELATIONSHIPS P ersonal assistance Lifetime free repairs Exclusive club TARGETED CUSTOMER Luxury shopper s age 50- ... age 25- ... High income men & women Loyal clients VALUE PROPOSITION Timeless & Modern Quality product Status symbol Special orders Leather goods: Luxury luggage Bags Accessories Fashion goods: R eady-to-wear S hoes Watches Jewelry