Social media Tools
Thecompany has a channel that the target group can contact and the company promote the product both of website ,Instagram , Twitter and Facebook. And we will make a Youtube channel to promoteour product and service. Because Youtube is a social media that allow user to upload a video clip and allow to share to another people for free. And Youtube is a social media that classification in Content communities. That is allow people who like the same thing will join together. In this case is people who have children or have children in same ages and Want to enhance a child's development.That is easy access to the target group. If our target group subscribe the channel that has a content close to our content. my channel will suggestion to the target group and it is a opportunities to the target group will subscribe our channel.
Social media properties are
1.Aeccesibility because Youtube allow people to watch video clips for free that make the target group easy to access.
2.SpeedWhen we posted the video clips then The target group can watch our video clips. The target group can watch video clips quickly.Even if they are uploaded to a few seconds.
3. Interactivity When we post the video clips and if the target group has a question about the product. The target group will ask the question under the video clips in the comment box. And we can answer the question. And we are able to respond immediately to target group.
4. Longevity/Volatility Our video clips will be for a long time in Youtube And Another people of our target group will see all the time and if they are interested, they'll contact us.
5. ReachThe target audience will access the information easily. Does not require muchknowledge skillsbecause Youtube is easy to use , easily to searching the video clips just insert the word that they want to search in searching box. Then they will find our video clips. And if the target watch video clips with content closest to us often. Our video clips will berecommended to the target group.
Social media Functionality are
1. Sharing - We will shared the information via upload video clips on Youtube that access to the target group directly and the target group will shared our video clips on Facebook or Youtube.
2. Group - People who interested in mom and child will subscribe our channel. That will collect parents who interested in the same thing together.
3. Reputation- We can see how much people watching or interested in our video clip. If my video clips has high views , likes, high ratingor add to recommended channel by Youtube That is make ushave more reliability.
4. Conversation - When the target group has a question or feedback. They will post in the comment box under video clips. It can make us know how the product is good or bad and what will we improve our product. And we can interactive with the target group.