Abstract. The coffee market is a dynamic market due to the numerous mades, to the wide
range of assortments and to the high number of people that are more and more sophisticated. There has
been lately a trend toward pre-packaged coffee, i.e. towards high quality produce and to larger weight
coffee packages. Despite the high price of the coffee, Romanians drink more and more coffee. The
leading assortment is ground coffee followed by soluble coffee.