The days of following around an umbrella-waving guide for a canned tour are over. Upscale travelers want complete control over their trip and they want the ability to build their own itineraries. For instance, imagine the CEO who wants to entertain clients and top executives with a day on a yacht complete with cooking lessons and wine tastings. A pre-arranged tour just won’t work for executives at this level – they want customized experiences to meet individual needs and desires.