The Starbucks of 1992 was obviously still in the beginning stages of establishing themselves as a prestigious company. However, by 1992, Starbucks acquired 140 stores and were contending against other coffee brands. The kind of customer Starbucks attracted during this time was white-collar business-type individuals, who were always on the go. The Starbucks business was booming and continued to grow. Also, during 1992, people just wanted coffee instead personalized orders. This made it easier for partners to communicate with customers and understand the customer on a personal level. So, Starbucks decided to go public and make the coffee brand accessible to varieties of people. Businessmen tried to talk Howard Schultz out of the idea but nevertheless the company became a huge success. The Starbucks of 2002 became trendy because of the companying becoming public over the years. The company began serving 20 million diverse customers in over 5,000 stores.