UIS pilot surveys have shown that in most developing countries there is usually no institutionalised monitoring or evaluation mechanism for media industries. As an immediate consequence, systematic baseline data such as the number of broadcast channels in service (as distinct from the number of licences), or the number of daily newspaper titles, is minimal. Yet, there are regulations designed and implemented by the regulatory authorities that need to be evaluated, based on specific indicators that point beyond the existing administrative records, such as the audience or readership share. Such data is only feasible to collect by means of conducting sound sample surveys. Budgetary issues naturally come into play in these circumstances.