The present study aimed to elucidate how micronizing influences the pigments’ particle size and shape, and the specific surface area. For this purpose, industrial pigments were selected to represent crystal structures of different density, hardness, cleavage and fracture toughness, i.e. rutile, spinel and zircon. The pigments were micronized in a pilot plant, controlling carrier, solid load, dispersant type and concentration, rotation speed, amount and size of grinding media, temperature and milling time. The pigments were characterized by particle size distribution (laser diffraction and dynamic light scattering) and morphology (SEM). The results revealed a different behavior of the pigments during micronization, with changes in particle size and shape partially consistent with the literature. The pigments’ grindability differed: zircon>rutile≥spinel.