Feedback and Interpersonal Communication Feedback is the destination’s reaction
to a message. Feedback can be used by the source to ensure successful communication. For example,
if the destination’s message reaction is inappropriate, the source can conclude that communication
was unsuccessful and that another message should be transmitted. If the destination’s message reaction
is appropriate, the source can conclude that communication was successful (assuming, of course, that
the appropriate reaction did not happen merely by chance). Because of its potentially high value,
managers should encourage feedback whenever possible and evaluate it carefully.24