The customer’s satisfaction is concentrated by any organization during this century. Business has been focusing on its customer’s need and has looking forward the special value product for them. They provided the best services for all their clients for make them satisfying and influent them purchasing their products. However, the business should concentrated in the reason why the consumer complaint. In additions, they need to managing the complaints into their policy and action strategies. Although the complaints from clients always happen, marketing administrative should be operated in all the customer messages that they complaint and improve their work. Then the perfect job in services will be performance. Moreover, the customer complaint which was corrected, will bring the customer royalty , mark up selling indicators and reducing the promotion cost for their organizations.