Rossiter and Bellman (2005) talk about PR as a ‘ general term now for all forms of manufactured publicity ’ , but that does not get us very far. Many would argue, for example, that ‘ publicity ’ is only one part of PR.
Rossiter and Bellman (2005) talk about PR as a ‘ general term now for allforms of manufactured publicity ’ , but that does not get us very far. Manywould argue, for example, that ‘ publicity ’ is only one part of PR.