The series follows the life of Eliza Dooley, a woman obsessed with becoming famous through the use of social media platforms (including the use of Instagram and takingselfies), until she realizes that she needs to actually find people that she can be friends with physically instead of “friending” them online. This prompts Eliza to seek help from Henry Higgs, a marketing image guru who takes on the task of rebranding Eliza’s image in the hope of showing her that there is more to life than just playing Candy Crush Saga with an iPhone and connecting with a Facebook page