Drake is not dead. That’s an objective fact. But for a day on the internet, lots of people were convinced otherwise. This past November, the comments section of Drake’s “Hotline Bling” video on YouTube was flooded with people mourning his passing in a car accident. It’s unclear where the hoax actually began, but it picked up steam on 4chan, an internet message board. The whole thing blew up even more when someone made a post in BuzzFeed’s community section, where anyone can write posts that are edited and moderated by a team of editors. This post hadn’t been seen by any editors yet, and so was not visible to anyone without the direct link. A lot of people did have the link, however. Hundreds of thousands, in fact, ended up seeing the post. In conjunction with the YouTube comment campaign, the hoax left a lot of people thinking Drake had passed away until his reps were able to deny the rumors.