esign/methodology/approach
– The paper discusses methodology adopted to bring in and manage change in its process of procurement in a big organization “Marico,” one of the largest players in the Indian FMCG sector. A detailed process which “Marico” adopted to bring change in procurement process and its supply chain was studied with the help of long interviews and available secondary data.
Findings
– Heindl mode (2008) on the steps on continuous innovation are what Marico followed though process started in Marico much earlier. The case emphasizes how innovation models can be followed even to bring change in big corporate houses.
Practical implications
– Marico did formulate an enterprise mobility strategy as an innovation in its procurement process can pave the way and learning for other FMCG companies to benchmark its strategies against the one adopted by “Marico” the company of the study to find out the gaps exiting and therefore, the scope for improvement.
Findings
– Dutch managers are quite reluctant to look at the future. They seem to favor the short term above the long term.
Research limitations/implications
– Consulting additional experts might yield more and more validated results.