Tip
There are basic successful behaviors,
language, and techniques physical therapists
have learned that best represent us
and our profession. These key behaviors
can be categorized as “Professional,”
“Enterprising,” “Knowledgeable,” and
“Inspirational.” For more on how these
behaviors build brand loyalty, see APTA’s
definitive resource about the physical
therapist brand, The Successful Physical
Therapist, at www.apta.org/BrandBeat