Expansion
Customers urged Tjendri-Liew to open another shop in a more central location, and a second outlet at the Centrepoint shopping mall on Orchard Road opened in 1983. By 1987, the company had five outlets and required a central kitchen, which was opened on a 9,500 square foot plot at Harvey Road. Bengawan Solo’s utilisation of a central kitchen was a first for Singapore’s confectionery industry, and the move drew much media attention, as well as paving the way for other bakeries to do likewise. Sales grew to around S$8 million in 1991.
ExpansionCustomers urged Tjendri-Liew to open another shop in a more central location, and a second outlet at the Centrepoint shopping mall on Orchard Road opened in 1983. By 1987, the company had five outlets and required a central kitchen, which was opened on a 9,500 square foot plot at Harvey Road. Bengawan Solo’s utilisation of a central kitchen was a first for Singapore’s confectionery industry, and the move drew much media attention, as well as paving the way for other bakeries to do likewise. Sales grew to around S$8 million in 1991.
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