Finding the right customer experience for your brand to maximize the spend per transaction is every retailer’s goal. Delivering it is much easier said than done. Executing this process spans across several different solutions within an organization, and most are not structured to capitalize on the benefits of each of these solutions. Let’s take a look at what systems play a role in executing the average sale: customer relationship management (CRM) to understand the buying habits and target the right offer to the right customer at the right time, supply chain to ensure merchandise is getting to the store in time, point of sales and inventory systems for store operational execution, and all of your labor systems.