THE WAY FORWARD
Asia is growing at unprecedented pace and this brings about abundant opportunities for consumer companies.
Nestled in the heart of Asia, Singapore provides an ideal and neutral base to drive pan-Asian operations and increase operational efficiency. Companies can enhance efficiency and productivity, and lower operating costs by centralizing key shared services functions in Singapore. Singapore has a strong base of professional services comprising logistics firms, accounting firms, legal firms, human resource firms and business consultancies to support such activities.
As a multicultural society, the country also allows consumer-centric companies to better understand and meet the growing needs of the Asian consumer. Combined with its geographical location, Singapore is ideal for companies that wish to tap into the Asian market, serving as a test-bed for new concepts and ideas for the Asian market.
For companies keen to develop solutions for Asia, Singapore also has strong biomedical sciences and engineering research capabilities. These are backed by A*STAR and its network of public Research Institutes, which aim to foster world-class scientific research and talent for a vibrant and knowledge-based Singapore.
"Singapore embodies the essence of what successful companies look for: commitment to innovation, world-class infrastructure, business-friendly environment, excellent local talent and an agility to work as partners in progress,” said Deb Henretta, P&G's Group President, Global Beauty Care Asia.
THE WAY FORWARDAsia is growing at unprecedented pace and this brings about abundant opportunities for consumer companies.Nestled in the heart of Asia, Singapore provides an ideal and neutral base to drive pan-Asian operations and increase operational efficiency. Companies can enhance efficiency and productivity, and lower operating costs by centralizing key shared services functions in Singapore. Singapore has a strong base of professional services comprising logistics firms, accounting firms, legal firms, human resource firms and business consultancies to support such activities.As a multicultural society, the country also allows consumer-centric companies to better understand and meet the growing needs of the Asian consumer. Combined with its geographical location, Singapore is ideal for companies that wish to tap into the Asian market, serving as a test-bed for new concepts and ideas for the Asian market.For companies keen to develop solutions for Asia, Singapore also has strong biomedical sciences and engineering research capabilities. These are backed by A*STAR and its network of public Research Institutes, which aim to foster world-class scientific research and talent for a vibrant and knowledge-based Singapore."Singapore embodies the essence of what successful companies look for: commitment to innovation, world-class infrastructure, business-friendly environment, excellent local talent and an agility to work as partners in progress,” said Deb Henretta, P&G's Group President, Global Beauty Care Asia.
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