analyzing sales productivty
A company's sales productivity is a function of its sales capacity. close rate and profit per sale. To improve sales productivity, managers can use any or all of the three levers;
increase sales capacity by;
increase close rate by;
increase profit per sales by;
longer hours, more calls, better lead generation
More focus on highimpact selling tasks and activities
better opportunity/deal selection criteria
better account and/or channel partner management
better pricing, better product mix and/or higher sales per customer
lower selling costs and/or improved internal process efficiencies