Apple's dominance in the education market through out the 1990s is being lost to Dell, who is leading with 35 percent of the market. A number factors may be contributing to this loss in education market share: aggressive pricing from Dell, Pc price-performanceratios, and and the proliferation of the PC in the most sectors. While teachers may prefer Apple for their educational needs, administrators and parent often question the benefit provided by not using a PC. Apple is struggling to hold on to its 15.2 percent market share in this industry, offering its new operating system to all K-12 teachers free of charge in October 2002