Strategy CSR. For any company, strategy must go beyond best practices. It is about choosing a unique position – doing thing differently from competitors in customer needs. These principles apply to company’s relationship to social as readily as to its relationship to its customers and rivals.
Strategic CSR moves beyond good corporate citizenship and mitigating harmful value chain impacts to mount a small number of initiatives whose social and business benefits are large and distinctive. Strategic CSR involves both inside – out and outside- in dimensions working in tandem. Il is here that the opportunities for shared value truly lie.