That's Interesting. "Interest" as a selection criterion has been discussed most fully by Davis (1971), but it has also been discussed by Mohr (1982), Wicker (1985), Daft (1983), Lundberg (1976), and Schank (1988). This criterion has been given prominence because it is tied more closely to past experience and prior tests than people realize. Davis's discussion of how to write interesting theories is often read as an invitation to engage in opportunistic, flashy theorizing.
That's Interesting. "Interest" as a selection criterion has been discussed most fully by Davis (1971), but it has also been discussed by Mohr (1982), Wicker (1985), Daft (1983), Lundberg (1976), and Schank (1988). This criterion has been given prominence because it is tied more closely to past experience and prior tests than people realize. Davis's discussion of how to write interesting theories is often read as an invitation to engage in opportunistic, flashy theorizing.
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