Sisters Wowdow and Raweeras Poocharoen and their friend Pornthip Patiluntakalkool share a passion for tie-dyed fabric and love the brand they've built together.
AMAZING RESULTS
Wowdow, a 33-year-old softly-spoken interior designer, has a confident, mature personality, while her 26-year-old sister Raweeras is a young, hip artist type. Pornthip, 30, is described by her two friends as a "go-getter.”
Wowdow was born and bred in America, while her artsy sister grew up in Chiang Mai. Pornthip was raised in Chantaburi province.
Wowdow said their business Kanjana started out really small, with just two plastic tubs at home. "Our mother took a tie-dye class after she retired, and we learned the craft from her. She would take our old clothes to dye, and we were amazed by the results." So the brand was named after her mother.
They were delighted to discover this new skill which also happened to make some money. They began to make their own dresses, wraps and scarves. Soon, they began getting orders from friends, and decided to take their hobby to another level.