A limited service rate is utilized when a shipper agrees to perform selected services typically performed by the carrier, such as trailer loading, in exchange for a discount. A common example is a shipper load and count rate, where the shipper takes responsibility for loading and counting the cases. Not only does this remove the responsibility for loading the shipment from the carrier, but it also implies that the carrier, once the trailer is sealed, is not responsible for guaranteeing case count. Another example of limited service is a released value rate, which limits carrier liability in case of loss or damage. Normally, the carrier is responsible for full product value if loss or damage occurs in transit. The quoted rate must include adequate insurance to cover the risk. Often it is more effective for manufacturers of high-value product to self-insure to realize the lowest possible rate. Limited service is used when shippers have confidence in the carrier’s capability. Cost can be reduced by eliminating duplication of effort or responsibility.