For truly global design, Isuzu creates products on the basis of strong conviction in its mission.
Commercial vehicles and diesel engines must meet common global standards of performance and quality. For example, state-of-the-art environmental performance brings real benefits only when taken beyond national borders and is not limited to Japan. For this reason, Isuzu has shifted its development focus from the domestic market to the idea of global design. Environmental regulations in individual countries are no longer a factor as Isuzu develops diesel engines meeting future regulations of all markets worldwide and creates unique global strategy vehicles in the heavy-, medium- and light-duty segments as well as pickup trucks. "Gaining the trust of people everywhere" is the development philosophy. This, in turn, is supported by the base concept of "SEE Technology," or the idea of pursuing technological excellence in the three critical areas of Safety, Economy and Environment.