The network effect of electronic commerce will invoke actions and create reactions. This is to say that the level of competition will raise among firms regionally and globally, under the assumption that the larger the number of users of a particular product (in this case the Internet) the larger the probability that others will start using it. Market access
and lower prices will be accessible to all consumers that shop online. It is for this reason that the volume and types of goods and services consumed will depend on import elasticity and income generation. Hence, the concept of elasticity has some merit.