In the example shown, the constraint was in the market. The key to capturing additional market share was lead time and improved reliability of delivery performance. If you will look back at Figure 5.4, you will notice there are 13 steps before the product is ready for manufacturing. The new process in Figure 6.3 has 7. In addition, the new process stops in the scheduling process only once, instead of three times, which allows for more accurate delivery promises.