2.1 Economy
the current state of county's economy affects virtually every organization doing business there. In general, in a growing economy, more people are working and wages are growing, and therefore consumers have relatively more money to spend. More products are bought and sold in a growing economy than in a static or shrinking economy. Though an individual firm's sales will not necessarily increase,a growing economy does provide an environment favorable for business growth. In contrast, in a shrinking economy, consumers have less money to spend and relatively fewer products are bought and sold. Thus,a shrinking economy makes growth for businesses more difficult.