Hi Joyce,
Please see my answer to green text.
Can you add a column, and include ‘DAU’ too?
• Add already
Currently, your MAU is very high, same goes for your New Installs. It does not seem achievable looking at market standard.
It’s true that MAU and New Installs is very high, but because revenue is high as well. We need to increase the MAU and New Installs suited to the possibility.
Before I deliver information to you. I have requested information with product specialist teams about figures of decisions to sign the contract of Pocket Maple and get to know that the amount of revenue in each month is very high and in the first year must be revenue approximately 2,257,800 USD. (You can see more information in attachment file, file name is TH PocketMapleRetention-Projection.xlsx)
And I also requested information on actual revenue and DAU from ROMO to be apply for calculate the possibility that it will happen for Pocket Maple.
Detail Actual
Total New Installs 12 Month 1.4 M
MAU N/A
MARPU N/A
DAU 20-25K
DAPRU 0.40 USD
For reach the goal, I have already calculated that the MAU and New installs in each month shall be not less than it. But all that is just the estimates. If Cash Item can motivate to our players spend more money will make MARPU and DARPU is growing up as well. It may be that MAU and new installs is not exactly as I predicted.
With your current forecast, you are looking at achieving Top 1-5 for 2 months in order to get the number of installs you forecasted. Same goes for Revenue.
Yeah, now we focus on the first 2 months. Because it's period time can recruit the number of player into the game. However, a number of players and revenue to increases or decreases, its depend on the update content from Nexon or other factors.
For example, ROMMO after opening the service about 4 months, there was a major update in 4rd Month, during that period, income and the number of players was growing up. I want to forecast same with ROMO but now I still don't know Road Map of the Pocket Maple, it is difficult to forecast the numbers like this.
Please also separate by Platform (Playstore, Appstore) so we can see forecast by platform.
• Ok