Adam: I’ve always had a piqued interest in restaurants and bars, even before I knew one day I would try to open them. There are so many aspects to the experience from the decor and lighting to product mix and service; every tactile aspect is an opportunity to tell a brand story. I would find myself eating dinner and wondering why a given restaurant decided to put X on the menu, or why they chose to play a certain kind of music. It was probably annoying to those I dined with, but it let me realize I had an interest in the industry!