1. Aligns business activity to the long term vision of Accor and the hotel group
2. Regularly analyses the global environment and its impact on the business
3. Is aware of market trends that impact business performance
4. Understands the market performance of their own hotel in relation to competitors
5. Gathers market data from multiple channels including ecommerce, newspapers, magazines, television, trip advisor
6. Uses market data to anticipate needs and risk