Tourism industry in Malaysia has been identified as a key driver in the services sector. The tourism sector is assuming a greater role in stimulating the economy during the Eighth Plan period.
The overall policy thrust of the tourism sector is to achieve sustainable tourism growth to realise the full potential of employment and impact of income-generation at the national, state and local levels. A holistic and integrated approach that leverages on innovation and vitality of the private sector, the hospitality, courtesy and civic-consciousness of the public as well as the support of the Government is essential to elevate the tourism industry to a higher level of achievement.