Fledgling designers spread their wings in the 7th district’s backstreets, where boutiques sell everything from streetwear with indie edge to vintage silk numbers and handmade jewellery. Ina Kent’s versatile bags and the folksy-Fräuleinmeets- 21st-century-sex-kitten styles of catwalk queens Lena Hoschek and Susanne Biovsky are all the rage. For deli delights, foraged herbs and home-spun fashion, go off-piste in the Freihausviertel, which spreads south of Vienna’s famous food-market mile, Naschmarkt.