The Leadership Required
By modeling the way, leaders can inform employees of what is expected in the use of
social media in the workplace and hold them accountable for their actions. Intranet blogs and
Page 91
Business Studies Journal, Volume 4, Special Issue, Number 1, 2012
wikis can be controlled where only employees can access the information. When they post a
comment or question, it is linked to an employee number or name that will control for negative
postings. These controls will significantly decrease the potential of an employee posting
something negative about the organization or other employees.