This project is conducted in English for Public Relation course on topic. Tools of public relations It is a marketing communication. We want to convey something, or many things to the publicity. Whether the story of the objectives, policies and operations. To the audience at a public format Therefore, the organization needs to communicate information. To convey to the recipient to successfully and efficiently. You can hit the target It will depend on the nature of the massage and how to communicate it. Important factors another thing is the right tool or medium the use of information or media to publicize the need to understand the characteristics of each media type or the pros and cons as well as the appropriateness of the target group.
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization orindividual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies and public officials asPIOs and nongovernmental organizations and nonprofit organizations.
Public relations specialists establish and maintain relationships with an organization's target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content fornews, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketingactivities like brand awareness and event management [3] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity