How could one be creative for the theme of electricity saving?
After so many years, all sorts of tricks had been used by all the different television stations!
Wang Shuixin looked at Hu Fei, “Old Hu, only your segment team has not contributed an idea. We invited you here to come up with ideas, not to just sit there and drink tea!”
Hu Fei had never done public service advertisements, and he had no ideas either. He had similar thoughts as the others. Public service advertisements had been done to the point of flogging the dead horse. It had long ago reached a bottleneck. Everything followed the same line of thought, to the point where they had to do so. As there was no way to be creative in public service advertisements, what was there to be creative about? Could you exalt an advertisement regarding electricity savings to the heavens?
Just as Hu Fei was not sure how to answer and the other people-in-charge and employees were unsure what to do, Zhang Ye spoke.
“I have an idea.” Zhang Ye’s words shocked everyone.
Hu Fei’s eyes lit up upon hearing this. That’s right. He suddenly thought of Zhang Ye. The person beside him was an effective writer, “Teacher Little Zhang, please say.”
How could one be creative for the theme of electricity saving?After so many years, all sorts of tricks had been used by all the different television stations!Wang Shuixin looked at Hu Fei, “Old Hu, only your segment team has not contributed an idea. We invited you here to come up with ideas, not to just sit there and drink tea!”Hu Fei had never done public service advertisements, and he had no ideas either. He had similar thoughts as the others. Public service advertisements had been done to the point of flogging the dead horse. It had long ago reached a bottleneck. Everything followed the same line of thought, to the point where they had to do so. As there was no way to be creative in public service advertisements, what was there to be creative about? Could you exalt an advertisement regarding electricity savings to the heavens?Just as Hu Fei was not sure how to answer and the other people-in-charge and employees were unsure what to do, Zhang Ye spoke.“I have an idea.” Zhang Ye’s words shocked everyone.Hu Fei’s eyes lit up upon hearing this. That’s right. He suddenly thought of Zhang Ye. The person beside him was an effective writer, “Teacher Little Zhang, please say.”
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