The nice thing about software as a service (SaaS) has been that anytime there is a business challenge for marketers, there’s an app for that they can turn on quickly for their teams.
You need a social listening tool? There’s an app for that. You need e-mail marketing tool? There’s an app for that.
Most enterprises have dozen different point solutions: e-mail, campaign, social and web tools.
These technologies have different ways of integrating data, and they often silo your people, processes, and marketing programs.
As a result, marketers spend too much time wading through this web of technology, hampering their ability to deliver a cohesive customer experience.
Marketers lack a centralized place to create, manage, and orchestrate customer experiences.
Until you simplify the marketing big picture you can’t focus on the customer experience.