For example, in words this might be “The National Science Museum presents Diamonds and Dinosaurs at its Natural History Museum”. In visuals this would see a clear prominence of the National Science Museum logo, with a secondary focus on the exhibition name and tertiary focus on the museum location and related details. This would be the case for all promotions. Over time and through positive on-site experiences, our customers will only need to see the NSM logo in any circumstance to associate it with quality experiences. When that happens we know our brand is strong.