As recently as last November, Dell insisted to Business Week that Rollins’s job was safe. Now , in an interview, he insists the decision to push Rollins out started with him.” I recommended to our board that I become the CEO,” Dell say. For years Dell and Rollins were held up as a prime example of the company’s “two – in- a –box “management structure, in which two leaders worked together in lockstep. When Rollins was president, Michael Dell was CEO; when Rollins was promote to CEO in 2004 , Michael remained chairman .