Compared to a movie screen, the display is very vivid. Therefore it can be used outdoors, even in bright sunlight. This is not only interesting for 3D-presentations but also for targeted advertisements. Electronic Billboards could display different ads, seen from different angles. "Maybe someone wants to appeal specifically to the customers leaving the shop across the street, and a different ad is shown to the people waiting at the bus stop," says Ferdinand Saint-Julien, CEO of TriLite Technologies. Technologically, this would not be a problem