The 1830s in New York City were a time of dynamic growth and golden opportunity for anyone with a little capital and an abundance of imagination. In 1837 New York became the proving ground for 25-year-old Charles Lewis Tiffany and John B. Young, who opened a stationery and fancy goods" store with a $1,000 advance from Tiffany's father At Tiffany & Co. they discovered a newly emerging "American style" that departed from the European design aesthetic, which was rooted in ceremonial patterns and the Victorian era's mannered opulence. The young entrepreneurs were inspired by the natural world, which they interpreted in patterns of simplicity, harmony and clarity.