6. Personal preference based on convenience factors was yet another criterion to short
list brands and models. Compact car, easy availability of bank loans and easy car
availability in the market were the dominant factors.
7. In the category of personal preferences based on comfort factor requirement of the
car owners, the dominant factors were comfort in driving, value for money and
interior design.
8. In the category of identifying the cars based on the manufacturer criterion, it was
established that car served to project your image to the society, dealer offers of your
specific car model and importance you attached to the manufacturer were the
dominant factors.
9. When it came to the question of why the customers choose their favorite brands,
based on influencing factor of specific car models, entertainment features of your
specific car, market value of model of your specific car, and willing to pay a higher
price for Fuel Efficiency and (mileage) alone of your specific model were the
dominant factors.
10. External Influence was a dominating influential factor, in car customers choosing
their selected car models. Opinion of your colleagues, Relatives and Parents were the
dominating influential factors.
11. On the question of customer satisfaction on their chosen models, the factors re-sale
value, technology and Riding comfort, as the top reasons for their satisfaction.
12. When it came to specific hypothesized statements on the chosen models, price of the
car, advanced technology, market re-sale value of the brand and model, security
features, safety features and driving comfort were the consolidating factors, which
contributed to the ultimate selection of their chosen models.