iv) Use hybrid technology and plug-in hybrid technologies,
v) TQM etc.
All those helps Toyota to maintain its quality of products, increase productivity, reduce costs. Thus they differentiate their products and raise their brand loyalty to charge a premium price.
3.3) Achieving Superior Innovation:
To achieve superior innovation they follow-
i) Research & Development,
ii) Emphasize on improving engine fuel efficiency,
iii) Target doubling the innovation rate year by year,
iv) Investing very much on innovation,
v) Use hybrid technologies etc.