Seasoned professional managers and designers are
rare in apparel industry. With the development of
globalization, the supply chain of luxury products
is divided by diverse countries. China, known as
the ‘workshop of the world’, is specialized in
manufacturing, but lacks the core competiveness
of designing, which partly explains the reason why
Prada outsources 80% of manufacturing tasks in
developing countries and insists on using local
designer teams. Especially in apparel industry,
designers are the soul to a clothing masterpiece as
Karl Lagerfeld to Chanel, Yves Saint Laurent and
Marc Jacob to their clothing lines. What’s more,
it’s hard to find some professional managers who
have experience in building a successful luxury
brand and promoting successful marketing activities.
Fortunately, as increasing number of Chinese
study designing and luxury management abroad
and more foreign talents are willing to work in
China, this problem can be solved.