The Avengers is the first major crossover in the Marvel Cinematic Universe and the first to be released by Walt Disney Pictures; the previous films were released by Paramount Pictures (apart from The Incredible Hulk which was distributed by Universal Studios) and as part of the deal of transfering the distribution rights from Paramount to Disney, the Paramount logo appears on the film, its promotion and its merchandise, as well as Paramount earning 8% of the films income. The Walt Disney Company is credited at the end of the film, however.