Bass launches Crowne Plaza, a move into the upscale hotel market.
Crowne Plaza
Bass's pubs business continues to grow. The business has also become increasingly branded. Bass opens the first O'Neill’s public house in 1994 and acquires the restaurant chain Harvester in September 1995.
The Harvester acquisition, the development of the All Bar One brand in 1994 and the acquisition of the Browns restaurant chain marks a significant commitment to the growing eating out market in the UK.