Firms can install sophisticated software to check the authenticity of identity of those they deal with. Nevertheless, it is necessary for firms to maintain vigilance to ensure that security breaches do not occur that undermine their credibility. The internet provides easy access to a wealth of information on a huge array of subjects. However, not all the information posted on the internet is genuine. It is necessary for firms to ensure that the information they use is accurate and genuine. Failure to do this can lead to embarrassment, diminished reputation, legal proceeding or financial loss.