The company’s product portfolio is vast, ranging from state-of-the-art sports footwear and clothing to accessories such as bags, watches, eyewear and other sports-related goods and equipment. Employing over 46,000 people worldwide, the adidas Group consists of around 170 subsidiaries including Reebok, TaylorMade-adidas Golf, Rockport and CCM-Hockey. The Group's headquarters are in Herzogenaurach, Germany. In the second quarter of 2013 the Group’s revenue was €3.383 billion.
Read more: http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/introduction.html#ixzz2mz1qU52o
Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook